Concept paper for science and general knowledge broadcast series aired on WDR, SWR and BRalpha.
Specific color palette for Target group: female audience, watching TV while at home.
Visual Concept:
Interconnectedness, motherboard, synapse formation.
Color Concept:
Vivid magenta and red centred color setting.
Triad color schemes for complex background images.
Analagous color schemes for info/touchscreen settings.
Color aficionados' visual concept paper winning pitch.
Personal CI
for corporate brand expert, Ralph Schollähn.
Color Concept:
Le Corbusier inspired color palette
4 complementary colors (red, green, blue, yellow, transparent)
= Ralph's four key competences
= full range of design competences
= 360° range of competence
A sophisticated and cool solid background
= warm grey
= Ralph's solid professional background in designing corporate brand experience
Visual Concept:
Circle Icon
= sensor, target, stopwatch, speedometer, magnifier
= technical aspects, focused exerience
= Ralph's automotive background;
Key wording
= interchangable typography in white/or CI colors
= label, banner, transmitting content
Development of a simple and easy to achieve reproductible method to create complex illustrations and graphics for a wide range of contents for SWR corporate On Air, Print and PR products.
Visual concept: combining imagery created by Munich design agency Gate 11 with clip art outlines and stock vectors by multiplying color layers and shapes. Synthesising Gate 11's filmed reflections of colored glass rectangles moving around a central light source, (inspired by a work of Olafur Eliasson) and silhouette outlines to create depth of field and emotional atmosphere.
Summer Event and broadcasting session of a special episode of popular talkshow Nachtcafé on public SWR channel. Motto "Lebenskünstler" meaning "Connoisseur of the Art of Living" at baroque Favorite Palace in Ludwigsburg, Germany.
Crazy, bizarre, selfconfident creatures buzzing around a flourishing park's landscape. A slightly surreal and extravagant summer night's dream in an enchanted garden setting.
Day and night = green and black color background
Creatures and flowers = orange, puple, magenta, red = contrasting foreground elements
Print Products and Event Decoration
International Women's Day events and programs, organised by the diversity department at SWR.
Conference 2007
Visual concept: Complementary color scheme = combat colors = Camouflage green and warning sign red
Motto: gender aspects in the workplace. Career challenges for female professionals: a struggle, a constant battle of the sexes?
Presentation 2010
Women at work and how to play (and win?) the game of professional hierarchy climbing, facing common "female mistakes". Visual concept: Space invaders scheme. Space invader monsters, i.e. the "sexy girl monster" versus the "alpha male monster" = Shoot both monsters (amongst others) and you move up one level and gain the next career step.
Print Products and Event Decoration.
© 2024 Daecke-Heilmann : the color aficionados
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